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Blog

Product updates, engineering notes, and growth experiments from the Rheo team.

Day-zero subscription onboarding optimization checklist

Day-0 onboarding optimization for subscription apps: what to fix before the first session ends

Fix first-session drop-off: paywall timing, permission order, value-before-signup, remote iteration loop.

Rheo Team
Comparison diagram of billing, paywall, and journey layers in a mobile subscription stack

RevenueCat vs Superwall: billing infrastructure or paywall layer?

Neutral stack explainer comparing RevenueCat (billing/entitlements) vs Superwall (paywall surfaces). When teams use both, and where Rheo fits for journey experimentation.

Rheo Team
Expo EAS Update workflow for onboarding and paywall changes

Expo OTA limits for paywalls and onboarding: what Apple and Google allow

Policy clarity for Expo teams on what OTA can change for onboarding and paywall presentation vs what needs a store build.

Rheo Team
React Native onboarding A/B test workflow without App Store release

How to A/B test onboarding in React Native without App Store releases

Step-by-step guide for RN teams to run onboarding experiments OTA without waiting on App Store review.

Rheo Team
Grid of onboarding pattern examples with experiment ideas in the Rheo dashboard

12 onboarding patterns from top apps and what to A/B test on each

A pattern library connecting UI inspiration to experiment ideas so your next onboarding test is informed by what works in the market, not guesswork.

Rheo Team
Rheo win-back flow with branching paths based on cancellation reason

Subscription win-back campaigns: email vs in-app (and how to combine them)

Compare email and in-app win-back channels for subscription apps, including timing, personalization, and a combined playbook to reactivate churned subscribers.

Rheo Team
Funnel analytics highlighting activation drop-off between onboarding steps

Mobile app activation rate: benchmarks and how to move the needle

What activation rate means for mobile apps, how it differs from onboarding completion, and experiments that improve your aha moment conversion.

Rheo Team
Rheo flow canvas with a RevenueCat paywall node and branching experiment paths

RevenueCat Experiments vs flow-level testing: when to use each

RevenueCat Experiments excels at paywall and offering tests. Flow-level testing optimizes the journey to the paywall. Here is how to use both without overlap or gaps.

Rheo Team
Rheo experiments dashboard with funnel analytics segmented by acquisition source

Rheo + AppsFlyer: connecting acquisition to in-app funnel performance

Close the loop between AppsFlyer attribution and Rheo step-level funnels so you know which campaigns deliver paying users, not just installs.

Rheo Team