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Blog

Product updates, engineering notes, and growth experiments from the Rheo team.

Mobile app experimentation platform architecture overview

What is a mobile app experimentation platform? (and why flags alone are not enough)

Definitive guide to mobile experimentation platforms. Feature flags vs journey platforms. Where Rheo fits in the stack.

Rheo Team
Trial starts versus D30 revenue as paywall experiment metrics

Trial starts vs D30 revenue: which paywall metric should pick the winner?

Compare trial starts vs D30 revenue as experiment primary metrics. Guardrails, sample size, when each metric misleads.

Rheo Team
Paywall experiment checklist before pricing changes

7 paywall tests to run before you change price

Seven experiments to run on placement, framing, and packages before changing price. Paywall UI via integration; Rheo for journey to paywall.

Rheo Team
Statsig versus Firebase Remote Config for mobile experiments

Statsig vs Firebase Remote Config for mobile experiments

Compare Statsig and Firebase Remote Config for mobile A/B tests. Strengths, gaps for multi-step onboarding flows.

Rheo Team
Ethical mobile cancellation flow patterns for subscription apps

8 cancellation flow examples that reduce churn without dark patterns

Eight ethical cancellation flow patterns with survey, pause, win-back, and experiment ideas.

Rheo Team
Feature flags versus remote native UI flows for mobile experiments

Feature flags vs remote UI for mobile apps: which speeds up experiments?

Boolean feature gates vs multi-step native remote UI flows. When to graduate from LaunchDarkly or PostHog flags to a flow platform.

Rheo Team
RevenueCat and AppsFlyer integration for campaign revenue tracking

How to use RevenueCat and AppsFlyer to track subscription revenue by campaign

Connect RevenueCat and AppsFlyer for campaign-level subscription revenue attribution. Pair with journey experiments.

Rheo Team
Mobile paywall design patterns and experiment ideas

10 mobile paywall examples subscription apps can learn from in 2026

Ten paywall patterns with offer stack, trial framing, dismissal UX, and what to A/B test next. Paywall UI owned by RC/Superwall in Rheo stack.

Rheo Team
Subscription stack beyond billing with journey experimentation layer

RevenueCat alternatives: when subscription apps need more than billing

When teams need more than billing infrastructure. Journey experimentation, onboarding OTA, lifecycle flows. Rheo complements RC, does not replace it.

Rheo Team